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Case Code: MKTG384
Case Length: 20 Pages 
Period: 1994-2018   
Pub Date: 2018
Teaching Note: Available
Price:Rs.500
Organization : Hotstar
Industry : Online Streaming Industry
Countries : India
Themes: Advanced Marketing Management/Marketing Management/ Strategic Management/Strategic Marketing Management/ Services Marketing
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
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Economics
Leadership & Entrepreneurship

Hotstar: Winning the Indian Streaming War?

 
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STAR’S INDIAN JOURNEY

For several decades after India became independent, the state-owned television network – Doordarshan – enjoyed complete monopoly in the country. It was after the economic liberalization of 1991 that satellite television took off in India. One of the first companies to enter India to offer a bunch of satellite channels was STAR TV , the Hong Kong-based subsidiary of Rupert Murdoch-owned 21st Century Fox Inc (Fox) . In 1994, STAR was founded as a subsidiary of Fox to manage the Indian operations of STAR TV. .

 
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